Created during the final stages of research and development of its first commercially approved drug, Alexion’s annual report theme draws on a nautical/sailing metaphor to project an image of preparation and confidence prior to new product launch.
view pdfWe created a new image based on the spokes of a wheel for this successful business that spawned from GE Capital and specialized in financing, leasing and technology for the transportation industry, including fleets of cars, trucks, rail and modular space.
view pdfMemry is a leader in technology, innovation, and creativity in the medical device industry. This annual report captures the dynamic spirit of the company and the flexibility of it’s flagship product Nitinol, the nickel-titanium alloy.
view pdfThis pocket folder clarified the company’s overall marketing message while a large selection of case studies and sell sheets made the piece customizable.
view pdfConnecticut’s largest bank had successfully transformed from the traditional brick and mortar bank to a technology-driven financial services solution. This annual tells the story through graphic timelines and “lifestyle” photos of today’s busy customers, able to perform all aspects of banking wherever they are.
view pdfThis fast-growing company needed an image piece to reflect new corporate leadership, technology and talent. Bold photographs feature company assets of ships as well as the people who “move energy with integrity” worldwide. Its modular design incorporates a back pocket, allowing updatable fleet list insertion.
view pdfThe world’s leading producer of musical instruments celebrated 100 years in business at a time when many companies reflected on their humanistic aspects. We celebrated the achievement with an album of mementos from the company’s archives and images from the special anniversary concert.
view pdfIn 2004, Steinway grew significantly through the successful acquisition of more brands and increased sales in new markets. Circular-shaped graphics and statistical diagrams reflect the growth-ring metaphor used on the cover. The global leader in the musical instrument business is still growing strong.
view pdfAfter 11 years of research and development, Alexion’s website was redesigned in anticipation of the company’s first commercially approved drug, soliris™. The site reflects their new brand and repositions the company for commercialization.
visit siteThis CD helped GE Infrastructure define and launch its complex high-technology business for potential customers in security, water, and other market sectors. This business has since been reorganized by GE.
visit siteDesigned to better capitalize on the school’s longstanding reputation for excellence, this site has increased interest among prospective students and donors while making information more accessible.
visit siteWhen engineering giant Siemens launched a global IT services company they asked us to help them develop an intranet site that would support the sales team by hosting a wide variety of marketing materials. We stayed true to strict brand guidelines, while simultaneously promoting marketing with a new attitude.
visit siteLaunched to coincide with the IPO, the redesigned site solidified Genpact’s maturing brand. Graphic simplicity and a redesigned architecture add functionality while a new Knowledge Center provides registered users with frequently updated information which is critical for today's busy executives.
visit siteWe were asked to stir up excitement among the life-insurance sales force while informing them about new print collateral that was aimed at soon-to-retire baby boomers. This animated timeline set the mood with pop culture icons, phrases and music from 1960s through today appearing on the highway of life.
This video tells the story of Genpact’s capabilities and services in providing service chain management through IT-enabled business process outsourcing while reinforcing it’s image as the “business partner to the world.”
We developed a name, collateral and posters to promote the company’s new customer service metric among its sales force. The Net Promoter Score metric and the ‘nice’ campaign were soon adopted by other GE businesses.
This video helped launch Panasonic’s new office printing technology, which combined networked scanning, printing and copying with color. The video introduced sales people, and customers to the world of digital color; outlining features, benefits and technical specifications.
To promote a modular sales kit for new variable annuity program, this animated intro was created to quickly introduce the sales team to their materials. Ease of use, and functionality are demonstrated with animated graphics of the actual kit contents displayed.
This print and interactive advertising campaign builds brand awareness for Genpact among executives interested in focusing on their core business and finding ways to continuously improve processes for their global companies.
Over a year-long new company launch, we designed and produced numerous promotional items for Genpact to give to prospects at industry events. Items were always branded with the corporate logo and planned around various themes of taking off, global business and utility.
Our local public radio station hosts numerous events during the year that include well-known radio personalities, often with a live version of a popular show, such as “Wait, Wait… Don’t Tell Me!” We create large stage banners, print magazine ads, programs and giveaway items to reflect the theme.
We developed a name, collateral and posters to promote the company’s new customer service metric among its sales force. The Net Promoter Score metric and the “nice” campaign were soon adopted by other GE businesses.
Designed to boldly proclaim new messaging for the premier Unitarian Universalist theology program, “Changing Lives to Change the World,” this full-page advertisement appeared in major liberal religious publications including UUWorld and Christian Century.
For the national UU General Assembly “Partners in Ministry” breakfast and similar fundraising events, we created giveaway items for Meadville to use as thank-you gifts. These items, utilizing the new advertising globe image, included branded mouse pads, T-shirts and postcards.
Transportation of goods is more than just a “product in a box on wheels.” We illustrate Equipment Services business of transportation equipment leasing with interchangeable graphics showing technology, commerce and humor.
This display explains why shippers should think inside the box. In addition to tracking the real-time location of shipments GE Infrastructure's products allow their clients to track temperatures, tire pressure, fuel usage and more.
Following an acquisition that established Genpact as a major SAP services provider, this booth explained the company’s capabilities to IT professionals. We designed an amphitheater for overview presentations, interactive pods for topical conversations, and an off-floor hospitality room for prospective clients.
This booth introduced the newly independent and renamed Genpact to the corporate IT world. We designed an amphitheater for overview presentations, interactive pods for topical conversations, and meeting booths for prospective clients.
As part of the commercialization process, the company needed a new brand image. Keeping the emphasis on the letter A, we stylized the name with font and color transition that suggests modern technology, growth and energy.
We captured the essence of the highest quality educational program within GE Capital, by createing an elegant, humanistic logo and an entire suite of program training materials, course catalogs, collateral and interior signage.
E-sync, a newly formed company that provided networking and communication services for corporate clients. The logo, a stylized letter E connects the dots, symbolizes the nature of the business.
We partnered with Executone to launch a series of new products and services following the company’s rapid transition from traditional office telephone equipment to integrated digital systems and VOIP. Projects included advertising, sales collateral, tradeshow displays, training materials, and product naming.
PPI took the traditional promotional products industry online, connecting customers with vendors by simplifying the ordering process from an average of 43 steps to fewer than five. The identity program included all marketing materials and the actual web portal.
Our office is in a renovated 1830s home, on the once-grand avenue of a historic New England community. We based the logo for this local not-for-profit organization on the dormer windows that adorn the roof line of one of Norwalk’s most valuable pre-colonial homes, the Grumman — St. John house, ca 1720.
