• Alexion Pharmaceuticals Corporate Branding Guidelines

Alexion Pharmaceuticals Corporate Branding

Corporate communications partnered with WSG to develop the Alexion Pharmaceuticals corporate branding guidelines. The guidelines include identity standards for logo usage, color palette, typography, layout and photography as well as sample applications and brand templates for corporate stationery and presentations.

In addition to the guidelines we developed a full suite of communications collateral including a corporate brochure, factsheets and print advertising designed to communicate the company’s brand message consistently to a variety of audiences.