Twenty Years of Innovation
To celebrate Alexion Pharmaceuticals’ twentieth anniversary WSG designed a logo that features a stylized “20” and evokes both the letter “A” and the antibody from the corporate identity. We helped to build excitement during the year through an internal communications campaign, which culminated with a full day, company-wide event.
As a lasting tribute to Alexion’s first twenty years of innovation, WSG designed a timeline installation showcasing archival imagery and recording important milestones from the company’s history. We also produced a video featuring testimonials from the employees who’ve been essential to the company’s growth over its first twenty years.
The company-wide event was webcast to Alexion offices worldwide and concluded with a commemorative group photo of over 300 people.