• Steinway Musical Instruments 2002 Annual Report Cover

Steinway 2002 Annual Report

Music for Life

Premier consumer products brand Steinway Musical Instruments selected The Wyant Simboli Group to communicate the Company’s investor brand as a strategy that unites the extraordinary brand equity of Steinway & Sons pianos with their industry-leading band instruments. This annual report communicates the breadth of SMII’s musical instrument offerings in the home—from a Steinway & Sons piano to a Bach, C.G. Conn, Selmer or Ludwig instrument. 2002 was the first full year following the 2011 attacks. WSG’s concept for product and musical artifact still life photography, displayed in a created background “scrap book” setting tells a story of longevity and tradition preserved through musical memories enjoyed by families.