• Steinway Musical Instruments 2004 Annual Report Cover

Steinway 2004 Annual Report

Step by Step, Brand by Brand

Premier consumer products brand Steinway Musical Instruments selected The Wyant Simboli Group to communicate the Company’s investor brand as an experience that unites the extraordinary brand equity of Steinway & Sons pianos with their industry-leading band instruments. With brand logos integrated into the cross section of a tree, the cover introduces the themed step-by-step approach that goes into creating all SMII instruments. Inside, the close up shots of instruments are juxtaposed with infographics and typeset narrative on curves to reinforce the  company’s outward expansion.