Camp America Brochure

Challenge

Camp America, a division of the American Institute for Foreign Study, connects individuals from more than 20 countries with camp directors in the U.S. Because these individuals will interact each day with children at summer camps and share their cultural experiences, it’s essential to match the right person with the right camp environment.

  • Camp America Brochure

Solution

We emphasized the importance of individual experience by choosing to create this project using a fine art illustration technique known as scratchboard. This fine-art medium is a form of direct engraving in which the artist scratches off dark ink to reveal a layer beneath. The expressive images we created helped to attract prospective international camp counselors with a strong interest in experiencing new ideas and cultures.