WSHU Public Radio Branding

Challenge

WSHU public radio provides over 283,000 listeners in CT and Long Island with NPR news and classical music. After more than 30 years of broadcasting, the station is expanding its capabilities and moving into a new facility on the campus of Sacred Heart University. WSHU needed to refresh its brand to signal the station’s vision for the future while remaining commited to its founding principles.

Solution

The new WSHU brand focuses on the voice of WSHU listeners. The brand builds excitement around WSHU’s future while remaining true to its founding principals.