We all know how the corporate communications space has opened wide over the past few years. Journalists may still be the most important audience for your corporate news release, but how about bloggers, customers, shareholders and regulators? Are they looking for more than words on their screen?
Advantages of a Multi-Media News Releaese (MMNR)
As a recent PRWeb story documents, there are two main reasons why multi-media news releases are in demand:
People spend more time on releases that contain multimedia
Press releases with no images had an average time-on-page of 2:18, while releases that contained images had an average time-on-page of 2:47.
Bloggers and journalists actually use multimedia
48% of bloggers and journalists who subscribe to MMNR’s distributed via wire services report having used an image or video in a news story or blog post they have written.
Case Study: Alexion Pharmaceuticals
Alexion Pharmaceuticals, Inc. is a biopharmaceutical company focused on serving patients with severe and ultra-rare disorders through the innovation, development and commercialization of life-transforming therapeutic products.
As part of The Wyant Simboli Group’s on-going corporate communications work for Alexion, our company helped create the multi-media news release announcing the FDA’s approval of Soliris® for the treatment of all pediatric and adult patients with atypical hemolytic uremic syndrome (aHUS). aHUS is an ultra-rare, life-threatening, genetic disease that progressively damages vital organs, leading to stroke, heart attack, kidney failure and death.
See the multi-media news release and experience videos by physicians and families of patients as they tell the story of this new therapy for people with aHUS.