Now that corporations are building strength following the Great Recession, businesses are placing renewed emphasis on corporate events and trade shows. In the U.S., alone, corporations attracted customers to over 2500 corporate events and trade shows in 2010.
Growth Area: In-Person and Virtual Events
Oracle OpenWorld is the world’s largest event dedicated to helping enterprises understand and harness the power of information. In 2010 OpenWorld attracted over 40,000 attendees, an increase of 11% over last year.
SAPPHIRE NOW is one of the largest global business events for senior executives, business managers, and decision makers to discover new initiatives, solutions, products, and services. In 2010 the event set a new record for attendance with 50,000 customers, partners and employees on-site and online.
Virtual events, like in-person coporate events, experienced growth in 2010. Virtual events provide an opportunity for customers who want to be part of your company’s corporate event, but cannot attend in person. Visit the Dow Corning website to see an example of what’s going on now in the virtual event space. Dow Corning lauched this interactive and dynamic virtual tradeshow just last week.
Case Studies: Alexion Pharmaceuticals and Genpact
Alexion Pharmaceuticals is a global biopharmaceutical company combining groundbreaking science with a steadfast commitment to meeting the needs of patients living with severe, life-threatening and often ultra-rare diseases. Alexion selected The Wyant Simboli Group to help create and produce its Symposium corporate event, including branding in print collateral and video. Click on the first image, above, to go to Strategic Gumbo and learn more.
Genpact, a global leader in business process and technology management with more than 30,000 employees, selected the Wyant Simboli Group to create and produce its corporate presence at Oracle OpenWorld and SAPPHIRE. Click on the second and third images above, to go to Strategic Gumbo and learn more.