As a communications executive you’re well aware of how challenging it can be for global corporations to connect with their key audiences. In many ways, the vitality of your company’s brand depends on your ability to provide unified communications and collaboration (UCC) to work teams collaborating around the world.
The Importance of Video to UCC
Corporations are on the verge of a large-scale shift as communication becomes more people-focused and less technology-focused. One of the reasons for this change is the way video is becoming the communications method of choice—no longer simply a conduit—and now becoming a business process.
Based on interviews with corporate users of video systems, a recent study estimates retention rates are 38 percent higher with video, compared to voice conferencing. These numbers translate directly into productivity gains and increased ROI. By focusing on video-enabled processes, corporate communicators can help their companies analyze existing workflows and imagine new ways of interacting with customers, employees and strategic partners.
Case Study: First-Person Video
Alexion Pharmaceuticals, the 5th largest U.S. Biotech company, chose The Wyant Simboli Group to create videos enabling members of the atypical hemolytic uremic syndrome (aHUS) community to discuss their experience of living with aHUS and the significance of the FDA approval of Soliris as a treatment for this devastating disease. See the video and hear first hand from the mother of a child with aHUS.